Synchrotron radiation has revolutionised our understanding of materials; enabling the elucidation of structural properties across the atomic and mesoscopic spatial length scales. This information is essential for exploiting the next generation of materials; ranging from the fundamental science of materials physics and chemistry to applications in cultural heritage, biomaterials and healthcare. Adding temporal resolution and studies under realistic conditions are crucial in areas such as combinational chemistry, materials for energy and functional materials more generally. Such developments are seen as critical in delivering new technologies to the marketplace. XMaS is an EPSRC-supported synchrotron beamline (one of the EPSRC National Research Facilities) and is part of the European Synchrotron Radiation Facility (ESRF). It has been supporting the UK community since 1997 and provides a platform for national and international collaborations through the development of x-ray techniques, including grazing incidence scattering, SAXS, WAXS, high resolution diffraction and spectroscopy (2.4 to 33 keV). Simultaneous data collection from a range of sample environments allows in-situ and in-operando studies to be performed. The facility supports users with grant portfolios in excess of £150M and provides a unique training opportunity for the next generation of material scientists. Our users help to co-ordinate six DTC/CDTs; we also have developed bespoke training courses for early career and student users. Industrial and business access is available both through a proprietary route and through collaborations with academic users. Additional third party activity has been funded through EMRP projects. During 2019/20 the ESRF undergoes a major upgrade after which the beamline will have significantly more usable flux and a smaller focal spot allowing XMaS to provide a new state-of-the art research and innovation facility with unique capabilities. A dynamic programme of scientific meetings, a strong web and social media presence, utilisation of the extensive Royce network, as well as increased training and on-site placements will ensure community engagement and dissemination pathways. Outreach activities will continue to engage the general public through the annual “XMaS Scientist Experience” competition (@XMaSSchoolTrip). Outputs are primarily through peer reviewed publications (>20 per year) as well as from the commercialisation of novel x-ray instrumentation.